Monday 16 April 2012

Evaluation Activity 1

In what ways does your media product use, develop or challenge forms and conventions of real media products ?


1. Relationship of music to visuals (e.g. editing sound with images)
Picture number one is the very beginning of the music video, it sets the scene, this is a picture of a scrap book with happy memory's of a relationship. This is a very important part to our song because it shows how happy the couple were and you can hear with the lyrics "Just A Taste" which is also what the song is called, that this isn't going to end well. We had the idea of portraying the story that this relationship was going to fall apart and she had "Just A Taste" of him and didn't want to let go. The scrap book was also what we based the rest of the video on. This was our first initial idea and we built up from there. This clip has been sped up and also changes colour thought the scrapbook, changing from normal to black and white, to convey that the love is fading away. By linking the lyrics to the narrative there is a bridge built to enhance the transition from quick accustomed objects to the slow pain of love, that you feel toward the end of the scrapbook scene and we slow the pace down on what seem to be her favorite picture, showing that she is reminiscing about the past.

2. Lighting 
Picture number two creating a juxtaposition, this is where the images are side by side. This picture shows the a young girl sticking a picture on a mirror and next to her in the mirror is herself with her guitar and singing. This was an important scene to get the lighting right because working with mirrors can be tricky so we had to find a natural light to make that shot work. The two images overlap each other to give you a sense that she is going back through her life, trying to live out the good parts and trying to forget the bad. This scene was also good on editing terms because we have used the green screen to overlap with a normal image. The lighting is also very important when using the green screen because if you don't get it right you will have shadows and it will look terrible. The lighting was a very important part of filming because i wanted to use the natural lighting as a contestant part of each frame, giving that reflective theme.

3. Mise-en-scene ( costume, props, make up, casting, expression)
This picture is of the couple messing around with each other, creating a mood of happiness and it is a very heartwarming scene. I think that this captures a brilliant expression of love, by their movements and facial expression. the costumes also fits this scene well, as we made the women wear t-shirts that fir the mood here the t-shirt says " To be or not to be that is the question" this is a famous quote from William Shakespeare, it was just perfect for the love scene and also if you looked in to it more it says that there could be a possibility that this love will not last as she may not be the one for him. We did this with every different scene where the mood changed, like the green screen when she is sing with her guitar she is wearing a t-shirt with a guitar for obvious reasons and when she is with the other guy she wears a t-shirt that says "Behind the scenes" this could show that there is more to it than meets the eye and there is a dark secret within but in our case we show that she is trying to get over her one true love. This picture appears to be a recording, showing that she loves this memory so much that she wanted to record it and i uses a long shot to show the scenery and all of there body actions. This is one of the most romantic scenes throughout the video.

4. Relationship of lyrics to narrative/visual
Picture number four is a really key moment of the video, it is a shot of me singing with my guitar and also my silhouette beside me. This part of the video make you really feel the meaning of the lyrics a lot more and is also very personal to the girl as you begin to feel her pain to. Using lyrics such as " I'm a dick I'm addicted to you" just show the raw emotion of the lyrics. As you begin to see the separating of the lyric sequences and the narrative people could concentrate on the action in the story and still receive the common theme of the artist singing the words. This was also an edited shot for the silhouette and I'm singing in font of the green screen. Also this shot is in black and white showing that her emotions are low and shes struggling with the pain of not having her true love beside her every moment of every day. This was a mid shot to enable that you could see her and her guitar, to show that her instrument is a way of releasing her emotions. 

5.Representation of artist/band with reference to record label's expectations 
Picture number 5 shows what the video is based about. It shows the despair of her singing and how real life is now and not a dream where everything comes true but her reality, behind her is pictures of the past and how good it was when she was in love. We tried to create a very symbolic message to our audience showing how real and cruel life can be no matter how much it hurts. This is a very relatable video because you can guarantee that everyone in the world has felt this very moment within there life reminiscing on the good times but not facing the times that are in hand. I looked into many narrative videos and found that there was a center point of love in each one, therefore i decided to try and create a raw emotions that people can relate to. 

6. Genre of music and how it is defined
By fading two clips together as an opacity change in picture number six, i have tried to convey the genre to the audience. It shows one picture of the girls true love and another of her with another guy, showing that I'm trying to hit the audiences emotions. Also showing this video could cause a lot of stress but is also one of the main feeling thought the world. The moment you lose your one true love. This narrative genre is a very successful way of telling a story through the lyrics and the raw emotion of the performance. This shot is a slightly higher angle and with the fade coming through you feel what she feels and this is what i wanted, i want the audience to feel her pain and relate to themselves. 

7. Camerawork and editing (shot types, angles, movement; SFX and transitions)
Picture number 7 is two images overlapping creating a imagination feel from the present to the past. This shot had to be used to create the feel that time had moved on but she didn't want it to relaying the image through her mind and not being able to forget. I had to decrease the opacity on one clip to get the overlapping image. This enabled me to show the flashback in time. Both of the shots are between medium and a long shots and also are both running scenes, therefore i could easily overlap each picture. This was always going to be an important scene that almost creates a divide between what you feel because you don't know what emotion you feel as two different clips come together. This was important to get into my video as you then really play with the audiences mind. This Shot was one of our most powerful and most effective shots throughout. 

8. Intertextuality or influence of other music video

In Picture number eight you see a picture of the happy couple in flames, i took this idea from the music video Taylor Swift Pictures To Burn. I was able to show how she is trying her hardest to deal with the pain by burning the memory's but we all know its not as simple as burning a picture to remove it from your mind, this is the hardest thing in life to do, is to forget. This shot was created by also overlapping two images, as one was the picture and the i added the fire effect. I decided to do this as it is a very popular way of showing emotions. 
9. Setting/Location 
Picture number nine is the many focus point for the setting of the love scene, this is the place where the love story started and also ended and she also brought the new guy to the same place to see if she could get over her one true love but this obviously didn't work as doing this made her want him more. Using the same location this then enhances the narrative of a break up and how she struggles to deal with it. The setting is the same as is the lighting and everything around them apart from the guy and this has a huge impact on how this scene makes you feel. No matter how hard the audience try s they wouldn't be be able to fight the raw emotion the the setting has on the whole music video and the story within its self. I have changed the colour of this picture and it is in sepia because i wanted to show that this was in in the past and is also behind her as she sing showing that this establishing shot will not leave her memory.


 

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