Our A2 Music Video Just A Taste

Evaluation Activity 4

How did you use new media technologies in the construction and research, planing and evaluation stages? 

Throughout our project we used many different media technologies such as;

Blogger- Blogger is used to show the progression of our work, showing what we have done throughout our research and planning and keeping up to date with the theory side to our music video. I also used blogger last year but this year i was a lot more confident and was willing to try new things to try and create a better side to my theory. Blogger is an online way of writing everything down, a way to show everyone what you have to say about your work, how it was created and how my initial ideas came to life. It is also a way of keeping track on my work and filming schedules also helping me though my ancillary task, showing all ideas for our album cover and magazine advert.

Camera and tripod- This year we used exactly the same video technology as we did the year before, this year gave me a lot more confidence with using the video technology, i was able to create better angles and different shot types and distances. I was also able to show how i could capture raw and iconic footage that we wanted our audience to see, we wanted to hit their emotions, we want them to feel how tense and strong the video is. This is all done by the way we use the camera and editing, showing how we can use lighting to effect a certain scene.

You Tube- I used You Tube to find artists within my genre to help me find inspiration, i searched for videos that had created a video similar to my ideas, to help me though the planning and editing of my video. This is a great way of seeing what video where successful and which ones were not, helping me decide what ideas were good to use and showing me the ones not to use. Using such successful artists like, Taylor Swift and Kelly Clarkson, i had a brilliant range of videos and ideas that i could interpret into my own. Also i used a You Tube account to upload my animatic story board, this enabled me to upload my video to blogger using the URL given.

Final Cut Express- This is the programme used to create and edit our music video, Final Cut Express gives you the chance to use different software to add effects, transitions and use colour in a way to which it suits you best. This programme to begin with was very difficult to get used to, but after mounts of using it, it becomes a lot easier and you pick up a lot along the way.

Itunes- I used Itunes to import the song onto Final Cut Express for the music video, also like with YouTube i used Itunes to search for the an unsigned artist, searching through a lot of song and eventually deciding on Rachel Hawker 'Just A Taste'.

Timeglider- I used this to create a time line for my ' history of the music video's' this did take a while to grasp but when i did it gave me a good and fun way of showing the facts without it being boring, using different fonts, colours and also being able to have pictures.

The Mac- The mac computer enabled me to find the software such as Final Cut Express, Photoshop, Imovie and Iphoto, all of the software that helped me create and edit the music video and helped me though my research and planning stage.

Photoshop- This programme was were we created all of the pictures for our ancillary project. Photoshop was very interesting to use and quite difficult and temperamental, we did struggle quite a bit to get the right effects that we wanted but with persistence's we eventually got there, using lots of different colours and effects to fit with our music video genre.

Imovie- Imovie was used quite a lot during our research and planning stage, this is where we downloaded footage to put onto our blogs, for example our CD Digipack research and also our storyboard animatics.

Facebook- We used Facebook of a way of comunactaing with each other outside of the school hours, we also put our survey on there to get answerer's from our family and friends. We also posted many of our photos for our ancillary project here, so we could work on it from home. Facebook was the fastest way of communicating and getting work uploaded to work on.

SurveyMonkey.com- This is where we created our survey to find out what our target audience wanted to see in a music video. This helped us greatly because we found out what they would like and what they wouldn't, this meant we were able to create a video that our target audience would have wanted to watch. we set many different questions to try and get a response that would help our video be a greater success. 

Microsoft Office Word- This was where we were able to play around with texts for our ancillary project, we were able to fine the font that fit best with our genre, also finding the colours we wanted the texts to be in and the font size is also important, so we were able to fine the right size for us. 

Powerpoint- This was a way of presenting our initial ideas to our peers, to show them what we had planed from the very beginning. This is a very effective way of getting your point across and getting peoples attention, this was used mainly in our research and planning section. 

Paint- This was used to edit our images and was a quick and easy way of editing our 9 still frame images.

Safari and Mozillia Firefox- These Two programmes they way we found out all of our information by surfing the web on the Mac and a normal computer, this was really helpful for our research and planning helping us find different artist within our genre and researching into record labels.

Evaluation Activity 3

What have you learned from your audience feedback?

Positive audience feedback 
http://www.wordle.net/show/wrdl/4576750/Untitled

Things we needed to work on 
http://www.wordle.net/show/wrdl/4578773/Untitled

Evaluation Activity 2

How effective is the combination of your main product and ancillary texts? 

The pictures below are my finalised album pictures (digipack) and magazine cover, for our album 'Dirty Little Secrets' by the 'Reminiscene'. The name of the album and the artist also fits with our music video. We came up with the name 'Dirty Little Secrets' because we though it represented the artist well and reviles to the audience that they are brave enough to sing about real feeling. This is what we want our audience to understand that all of these songs will be based on real life and raw emotion. The name 'Reminiscene' came again form the music video, showing that they aren't afraid to revisit the past and look back on there life and sing about it.

                                 Inside Cover Left

 

 The inside cover left is a picture of the band lying on the road and the colour blue. We decided to choose this picture because it show that the band don't take life to seriously and the colour blue to show that life isn't perfect, everyone has there ups and downs and life isn't so blue. This cover also has a special thanks to show the bands appreciation to the people who have helped them along the way. We also put a quote on the top of the picture 'Moving on is simple, its what you leave behind that makes it so difficult', we put a quote on there to also help it be more relatable to people dealing with break ups. 


Inside Cover Right CD


The inside cover right CD in this picture we decided that we would used the hands of one of the band members in the shape of a love heart, to fit with our genre and have the lead singer sitting in the leaves and have her face between the love heart. We have distorted this image though, the face is slightly blurry and the love heart is clear, we did this because we want to show that the symbol of love is powerful and greater than a persons image, what a lot of forget in reality. The colours are normal in this picture apart from the hands they are white to symbolise innocence. We have also got another quote 'Nothing hurts more than realising he meant everything to you, but you meant nothing to him', we chose this because we also think this fits really well with our genre and our general album theme of love. This quote is also in a purple colour because we want to keep with similar colours throughout. 
                                                                                   Front Cover 

The Front cover, we decide to split four images to show different sides to the band, one is of the lead singer and guitarist in sepia, with her foot against a plain white wall and looking to the floor, showing shes not too sure where he life is going and also shows that her music is real. The next one is of the whole band sitting on the floor in the leaves with the lead singer slightly in font of the other members of the band, this is to show that the lyrics is an important part to this bands perspective. This picture is in black and white just to mix up the colour of the front cover, we thought it would be more effective and eye catching. The next picture is a single picture of the singer in the leaves, the colour of this picture is normal but we have made it slightly brighter because this picture is slightly more flirtatious than the others. You can tell this by the facially reaction and the way she is sat. This is why we chose to have a four way slip to show different emotions. The last picture is another shot of the bad together this time the lead singer is in a tree, one other member is leaning on the tree and the other is crouching on the floor in front of the tree. We decided to so this to show different leaves and showing that we are all different people, also we are all looking a different way. This could be interpreted that we maybe don't share a strong bond together but we become closer though our music. This picture is in a pale purple colour to fit in with the colour of our text. The text on the front cover is also in a pale purple and a pale grey colour, also the text is quite curly and appears that the band has doodled there thoughts for the title, this has a huge contrast to the band name and the album title its self.

 Back Cover 

The back cover this show an image of the lead singer in a red dress leaning on a white wall with her guitar next to her, also her hair slightly flowing in the wind and the fact that she is wearing converse shoes to take the indie side and the read dress to take the more formal side. We also have a swirly design in the top right hand corner to give it that special edge. We then have our eight songs that we have made up according to the genre, we though that they fit well with the love/break up theme to our album.Also keeping with the colour scheme, we have stuck to purples, whites and blues, that we think fits with the indie genre. The font is also a curly but we have a different font on the 'Dirty Little Secrets' on the back to the front just to give it a different feel. This is properly our most iconic cover because it shows you two sides to the singer, the girly side and the more indie/relaxed side as you can see from our Mise-en-scene.

                                                                            Magazine Advert

We also made the colours quite dark but also bright giving it a twilight effect, a bit apprehensive and on edge. We have again stuck to the same colour text, purples, whites and blues, but we have three different texts the band name is different, the album name is different and the website and the comment are all different just to try and mix it up a bit a draw people in.

Overall our ancillary products were successful in showing the audience what we have on offer, showing them that this band is a band that has many ideas and also makes sure that it fits with what their target audience wants and fits into their genre. I think we did well on capturing the beauty of the band 'Reminiscence' and showing that the album 'Dirty Little Secrets' would fit into the market quite nicely. 

Our New Idea's For Our Ancillary Products

After looking over our work and analysing it all, we decided that these pictures did not imitate the artist to the full extent, so with our audience feedback we thought it would be a good idea to change all of our ancillary products, so it fit better with our genre.   

                                                                                 
                                                                                       The Front Cover

The front cover of our digipack depicts a meaning of a journey, conveying to the audience that the artist is about to travel down a road of an adventure, picking though the hard times in her life and coming out on top. Also the name our album 'The Odyssey' fits with our meaning and thought, as this simply means the journey. As does the name of the band 'Reminiscence', as we have taken that from the word reminisce which means, indulge in a moment and recall your past. To reflect and look back on what you have done in your life, we felt this fit perfectly with the message we wanted to put across and make this band really relateable and real to the audience, giving them hope as they sing about events in their lives that the audience may have felt themselves. We emphasis this by showing our artist on the floor, this is portrayed as the start of her journey and gradually getting up and turning away, she is moving into a bright point in her life, and not looking back on her past. We decided to use a road to show that life can be a difficult passage, but life always has a silver lining and you cant give up on your dreams and ambitions as there is always light at the end of the road, we wanted our audience to see that our artist will eventually get there, also giving our audience hope for their own life's, it makes it more relateable and real. We used natural colours to display an image of innocence, hope and love, as this is what we wanted our artist to represent. Someone who the audience can relate to, if going though a bad time, or bad relationship, they can turn to music for the answer, we wanted to be their answer. By using trees with an autumn feel, shown by the yellow/orange colour, we show that our genre is country, and that nature plays a big part of this genre, as we have looked into others in this genre, with Taylor Swift being our biggest influence and most of her video present some form of nature, to again show innocence. This also shows that the music will be calming and mellow. Another indicator of this is the use of the guitar, this is a big part of the artists life and also shows our genre again to be county. We can see just how much her guitar means to her as she has continually got it with her in all four shots of her on the road. This means she will not get rid of her guitar and she maybe moving on in her life but her guitar will be staying with her on her 'Odyssey'. The colours and lighting are a key part to show the audience exactly what genre is, also the artist is the main selling point as we wanted it to be all about her, and her struggling life, and how she deals with it though music, and show the audience that life is hard and it can knock you down, but with a little bit of help and inspiration you can get back up again. There is also a meaning to the way we have lined our pictures, as we see her sat on the floor in the first one with very casual/typical clothes for a country genre with light colours and converses, and also a headband. We then see her kneeling in darker/smarter clothes showing she is raising in her life and things are on the move, also the guitar is held in the exact same way to show she is still unsure and worried about the road and journey ahead. The next image is the artist in a little black dress with a cute white bow, showing her femininity coming into her life and she is changing. The guitar has now moved and is standing next to her with her holding it and almost looks as if it is holding her in place. This is the key image for the beginning of her change. The last image is of her turned away in a beautiful red dress, showing her glamorous side, and still her guitar by her side, giving her a sense of belong and showing her that if she moves on in her life she wont really lose anything. This links with our genre also being slightly pop, as the glamorous side comes out it will be a country/pop genre. As this is the front cover this must be the one image that stands out, as this is what the audience will see first and will judge instantly. So we had to make sure we used bright and bold colours . We decided to use black for our titles as it contrast with the other natural colours. We decided that our font would be have to be bold and stand out, and we wanted to keep the femininity so we went for a curly font. We found out that this was the best way to get to our target audience as our research told us this is what they want to see.

Inside Left

For the inside we decided that we would try and portray the artist for who she really is and what she really cares about. This is an important image to show that she has many different moods, views, and feelings but it is all linked with one thing, her guitar and it shows that no matter what she is feeling that her music is the most important thing in her life. So we decided to collage lots of different pictures together to make one, to show to the audience she is one in herself even if she goes many different routes she knows truly who she is and her heart will stay in the right place. The importance of a collage shows scattered memories but all link together. We also put in nature backgrounds again to link with our county genre, all of roads, but these pictures are less bright, they don't hold as much hope as our front cover, as they are darker and slightly more gloomier. We made the pictures look like Polaroid pictures, by the uses of the white frames around the pictures, we did this to make them look like a memory, part of a scrapbook almost. To give feel that she is looking back through her life and her success and saying to the audience, its alright to let go and move on, but the memory will always be there. The fact that our road shots are now quite dull, obtuse and lacklustre, shows that not all of our songs will be happy, a fair few of them will have a great deep meaning showing heartache, pain and pure misery. An example would be the song we decided to base our music video on 'Just A Taste' this song shows true heartache as the artist falls in love and it is impossible to fall back out, and we portray just how hard she finds it, trying to move on and get over him but she just cant. This is our contrasting picture showing life is full of memories and we cant hold on to all of them forever, but its what you do with you life in the present day that makes you who you are and develops you as a person.

                                    

                                                                               Inside Right 'Behind The Cd'

Behind the CD, we decided that we would stick again with our nature genre, as we have done throughout our ancillary products, it just keeps the audience in the know of our genre and showing them we are not changing it thought our album. We went for the brown/yellow leaves this time to link with our front cover, the brown conveys the darker/dull side to her life, her past and that it holds a lot of pain and heartache and a lot of weakness, the yellow shows the brighter side to her life and her future ahead on her 'Odyssey', showing hope for her future and her aspiration in her life, and her energetic passion for change in her life, she no longer wants to look back and feel pain in love or in her once failed aspiration. She now has hope brought in with her shear devotion and dedication to her music and the views she wants to get across to her audience, saying everything will be okay, and never give up. Most of our music is about love so we though that this would be an appropriate image for our CD as the hands make a love heart, showing the lighter side to our album, and not all love stories have to be about pain, some can be about passion, fantasy and complete love, about cherishing someone who you care about and would do anything for. By using natural colours again we bounce of the idea of innocence and honesty. This is very similar to our original idea but in this image we have decided to take the artist our, so you can focus more on the hidden meaning of our album, and create a more simplistic idea. We wanted to challenge the audience and really make them think that even though most of our songs are bleak, there the odd few that shine though with a glimmer of hope and sense of true love and making the connection that true love can be a long a tiring journey, but it is worth it in the end. 

The Back

For the back cover we decided to keep our original picture with the artist against a plain white wall, the shot in black and white and her red dress as the stand out colour. We wanted to give a feeling of emptiness, but show there is a glimmer of hope and colour in her life, this is why we chose red, as it is a very in your face colour and contrast well. Again the guitar is in show but this time it is next to her, in this shot it is not the most dominant as she is now standing on her own and it is only next to her, implying its her helping hand. The artist is wearing white converse shoes, which fits with the typical outfit for country but they challenge the red dress, showing the audience that the country girl inside of her is still there but she is changing for the best and moving on with her life. This makes it more relatable for our audience, as they may be trying to shake something of their shoulders, she is trying to move on in her life and forget the pain she has felt throughout her life. The ways she is stood in this shot is very important as she is leaning on the wall and her legs crossed giving the feeling that she is now totally relaxed and happy where she has ended up, as this is the back cover we wanted the audience to see she has completed the most difficult part of her journey, from now on she makes her own decision and she has chosen her own path. We have made changes to the rest of the back, the design in the corner is different, we have added more to it, giving it a bigger impact, showing our creative side, we have added flowers to it to fit with our genre once more and hit the innocent side again. It is also very curly and flowy to show femininity and no regret, also shows risk and if your willing to take it to get where you need to be. We have also added leaves as bullet points instead of numbers, we felt that the numbers didn't do it justice and we needed to continue our nature feel and our genre, also its different and gives it a unique point. The title of the album 'The Odyssey' is the same font as on the font cover but in this shot we have flipped it on its side to go along side her, conveying her 'journey' is always one step by her, no matter what life throws at her. It is in a larger font to the song names, they are not as curly and not as bold. This is because all of the songs are about her life, it is a very personal album, that she wanted to share, the songs all like to the sense of pain, heartache, life changes and pure hope. That's why we used such names as' Sinner' or 'Moments' to show the audience that this artist is completely honest with herself and everyone who listens to her music, she did it to help others though their 'Odyssey'. We have also put our record label on the back 'Big Machine Records', to show it is real and authenticity. We chose 'Big Machine Records' as our record label because this is the label that signed Taylor Swift, who was our biggest inspiration, and our biggest role model, so we went with hers to fit our genre. We have also added a bar code again to show it is a real CD and you can buy this in shops.

                                                                                                            The Magazine Advert 

The magazine advert, we felt that this was a very important image to get right, as this is the first image and insight to our album and what our artist is really about. We tried to get a little bit of everything in the magazine advert without crowding it to much. As our album is about a journey we went for the open road shot, to show that life can be an open journey, what makes it is the decision you make and how you act on them. We decided to place the artist slightly of center as we wanted the name of the album 'The Odyssey' to go along side her and go along the road to convey the journey. We have the artist sat on an amp in her red dress, her guitar but this shot is different as we have her in heals to make her more appealing to the audience and to show the glamour side to her is coming out and she is comfortable to move on, but not completely as we still have the guitar. Her guitar goes everywhere with her and shows that the country element is still there no matter if she is changing within herself. The text font is still the same for 'Reminiscence' and the 'The Odyssey', we have the band name bigger as we are trying to promote them. Without telling the audience the meaning behind the band in the magazine advert, 'Reminiscence' comes from the word reminisce, and everyone knows this means reflection. So it shows the band will be honest and song about really meaning. Considering the album is quite depressing as she sing mainly about pain, this shot shows hope, with the blue sky showing light at the end of the road and the road being the thinking stage as this road becomes easier with time and the artists 'Odyssey' will gradually get better and to show her development in life. As the text is the same in this shot as in the album this is to give the artist more of a sense of brand identity. As our first magazine advert we had the artist facing away from the camera hiding away from life, we felt we need a new angle so we decided to show her face, and convey that she is going to face this 'Odyssey' head on, to show to our target audience, which is mainly teenage girls, that you cant hid from your life, you have to be brave and face the road ahead. We also have a comment from the award winning music magazine, NME, giving us a five star ratting and saying ' There is a beauty here that depicts how unique the band is', this fits with our unique feel that we have to offer and shows that we are really and meaningful. We have also added the release date for the album so people who buy the magazine will see when we go on sale and also added our website, so if they wanted to know more then they could log on and find out more about, our life's and background, history and all of our general band ideas and everything you need to know about us.

Overall, i believe the creating new ancillary products has been more beneficial, as we have been able to pull apart the true and hidden mean behind the band, the artist herself and the album. To show the meaning of our brand identity and how important music really is to this band. The artist sings about life and how she has had to deal with it leading a helping hand to the audience and saying, she is there for you, she has felt your pain but moved on with her 'Odyssey' she is finally letting go of her past and moving on. In comparison to our original digipack we have used a lot more digital technology, to create a better feel for our album, using more advanced software such as Photoshop, the green screen, and our own person persistence as all of the pictures we took ourselves, we had to wait for the weather to be correct and to the right mood for our shot, it took time but it was worth the wait and the shear determination. As this is very audience based we had a peer assessment to our new ancillary products to see if we had improved and they all agreed that this is more relevant to out target market, an did the band justice. We edited a lot of our colours to make them brighter and full of life as we felt the original ones were to dull and didn't really get the message across that we wanted. We wanted our album to be full of emotion and passion for life, we did this by showing how pain can destroy you but you can always come out on top if you believe and are strong enough, as we link this to our final music video 'Just A Taste' showing true love can almost break you, and forgetting is one of the hardest things in the world, you can never really forget but you can move on, and in time the pain fades and is replaced with other emotions. I think we have now done our country genre proud and justice, showing it has a lot more meaning than people really think, they need to look deep within to find the hidden meaning, the is depicted in our album 'The Odyssey' and the true meaning of 'The Reminiscence', and the deep meaning within themselves.

Evaluation Activity 1

In what ways does your media product use, develop or challenge forms and conventions of real media products ?

1. Relationship of music to visuals (e.g. editing sound with images)

Picture number one is the very beginning of the music video, it sets the scene, this is a picture of a scrap book with happy memory's of a relationship. This is a very important part to our song because it shows how happy the couple were and you can hear with the lyrics "Just A Taste" which is also what the song is called, that this isn't going to end well. We had the idea of portraying the story that this relationship was going to fall apart and she had "Just A Taste" of him and didn't want to let go. The scrap book was also what we based the rest of the video on. This was our first initial idea and we built up from there. This clip has been sped up and also changes colour thought the scrapbook, changing from normal to black and white, to convey that the love is fading away. By linking the lyrics to the narrative there is a bridge built to enhance the transition from quick accustomed objects to the slow pain of love, that you feel toward the end of the scrapbook scene and we slow the pace down on what seem to be her favorite picture, showing that she is reminiscing about the past.

2. Lighting 

Picture number two creating a juxtaposition, this is where the images are side by side. This picture shows the a young girl sticking a picture on a mirror and next to her in the mirror is herself with her guitar and singing. This was an important scene to get the lighting right because working with mirrors can be tricky so we had to find a natural light to make that shot work. The two images overlap each other to give you a sense that she is going back through her life, trying to live out the good parts and trying to forget the bad. This scene was also good on editing terms because we have used the green screen to overlap with a normal image. The lighting is also very important when using the green screen because if you don't get it right you will have shadows and it will look terrible. The lighting was a very important part of filming because i wanted to use the natural lighting as a contestant part of each frame, giving that reflective theme.

3. Mise-en-scene ( costume, props, make up, casting, expression)

This picture is of the couple messing around with each other, creating a mood of happiness and it is a very heartwarming scene. I think that this captures a brilliant expression of love, by their movements and facial expression. the costumes also fits this scene well, as we made the women wear t-shirts that fir the mood here the t-shirt says " To be or not to be that is the question" this is a famous quote from William Shakespeare, it was just perfect for the love scene and also if you looked in to it more it says that there could be a possibility that this love will not last as she may not be the one for him. We did this with every different scene where the mood changed, like the green screen when she is sing with her guitar she is wearing a t-shirt with a guitar for obvious reasons and when she is with the other guy she wears a t-shirt that says "Behind the scenes" this could show that there is more to it than meets the eye and there is a dark secret within but in our case we show that she is trying to get over her one true love. This picture appears to be a recording, showing that she loves this memory so much that she wanted to record it and i uses a long shot to show the scenery and all of there body actions. This is one of the most romantic scenes throughout the video.

4. Relationship of lyrics to narrative/visual
Picture number four is a really key moment of the video, it is a shot of me singing with my guitar and also my silhouette beside me. This part of the video make you really feel the meaning of the lyrics a lot more and is also very personal to the girl as you begin to feel her pain to. Using lyrics such as " I'm a dick I'm addicted to you" just show the raw emotion of the lyrics. As you begin to see the separating of the lyric sequences and the narrative people could concentrate on the action in the story and still receive the common theme of the artist singing the words. This was also an edited shot for the silhouette and I'm singing in font of the green screen. Also this shot is in black and white showing that her emotions are low and shes struggling with the pain of not having her true love beside her every moment of every day. This was a mid shot to enable that you could see her and her guitar, to show that her instrument is a way of releasing her emotions. 

5.Representation of artist/band with reference to record label's expectations 

Picture number 5 shows what the video is based about. It shows the despair of her singing and how real life is now and not a dream where everything comes true but her reality, behind her is pictures of the past and how good it was when she was in love. We tried to create a very symbolic message to our audience showing how real and cruel life can be no matter how much it hurts. This is a very relatable video because you can guarantee that everyone in the world has felt this very moment within there life reminiscing on the good times but not facing the times that are in hand. I looked into many narrative videos and found that there was a center point of love in each one, therefore i decided to try and create a raw emotions that people can relate to. 

6. Genre of music and how it is defined

By fading two clips together as an opacity change in picture number six, i have tried to convey the genre to the audience. It shows one picture of the girls true love and another of her with another guy, showing that I'm trying to hit the audiences emotions. Also showing this video could cause a lot of stress but is also one of the main feeling thought the world. The moment you lose your one true love. This narrative genre is a very successful way of telling a story through the lyrics and the raw emotion of the performance. This shot is a slightly higher angle and with the fade coming through you feel what she feels and this is what i wanted, i want the audience to feel her pain and relate to themselves. 

7. Camerawork and editing (shot types, angles, movement; SFX and transitions)

Picture number 7 is two images overlapping creating a imagination feel from the present to the past. This shot had to be used to create the feel that time had moved on but she didn't want it to relaying the image through her mind and not being able to forget. I had to decrease the opacity on one clip to get the overlapping image. This enabled me to show the flashback in time. Both of the shots are between medium and a long shots and also are both running scenes, therefore i could easily overlap each picture. This was always going to be an important scene that almost creates a divide between what you feel because you don't know what emotion you feel as two different clips come together. This was important to get into my video as you then really play with the audiences mind. This Shot was one of our most powerful and most effective shots throughout. 

8. Intertextuality or influence of other music video

In Picture number eight you see a picture of the happy couple in flames, i took this idea from the music video Taylor Swift Pictures To Burn. I was able to show how she is trying her hardest to deal with the pain by burning the memory's but we all know its not as simple as burning a picture to remove it from your mind, this is the hardest thing in life to do, is to forget. This shot was created by also overlapping two images, as one was the picture and the i added the fire effect. I decided to do this as it is a very popular way of showing emotions. 

9. Setting/Location 
Picture number nine is the many focus point for the setting of the love scene, this is the place where the love story started and also ended and she also brought the new guy to the same place to see if she could get over her one true love but this obviously didn't work as doing this made her want him more. Using the same location this then enhances the narrative of a break up and how she struggles to deal with it. The setting is the same as is the lighting and everything around them apart from the guy and this has a huge impact on how this scene makes you feel. No matter how hard the audience try s they wouldn't be be able to fight the raw emotion the the setting has on the whole music video and the story within its self. I have changed the colour of this picture and it is in sepia because i wanted to show that this was in in the past and is also behind her as she sing showing that this establishing shot will not leave her memory.

 

History of Music Videos

This is the link for the history of music videos on timeglider.
http://timeglider.com/app/viewer.php?uid=line_fb4cfcd5e4ad0a6ff162ede5cc915c7c

Record company name/profile logo

The music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. There are many different record label's all over the world for all types of genre within the music industry for example;Polydor, Island, Sony, Def Jam, Big Machine Records, Syco, Universal and Warner Brothers. We have decided to use the record label company Big Machine Record because this is the company that signed Taylor Swift and she is are inspiration and role model throughout so we are going to stick by her and go for the same record label company, also they specialize in our chosen genre of county music so it would be prefect.

Big Machine Records is an Independent American record label specializing in country music artists. It was launched in 2005 by former DreamWorks Records executive Scott Borchetta. The label was part of a joint venture between Borchetta and country singer Toby Keith, although Keith dropped his affiliation in 2006.
Big Machine is based in Nashville, Tennessee, and is distributed by Universal Music Group. The label has one Grammy for Album of the Year, awarded to Fearless from Taylor Swift. In November 2007, Big Machine Records founded a subsidiary imprint called Valory Music Group. Acts signed to this roster include Jimmy Wayne (who was formerly signed to Big Machine), Jewel, and Justin Moore. By late 2008, the label began promoting Canadian acts Adam Gregory and Emerson Drive, who are also signed to Midas Records. Big Machine ended promotion for the two artists in 2009. Reba McEntire joined Valory in 2009, in association with her own label, Starstruck. Big Machine joined with Universal Republic in June 2009 to found a new label, Republic Records Nashville.